9 Ways Home Flipping Shows Mislead Viewers

Tue, Jan 30th 2018 1:14 pm by Tiffany Hereda Informational

We all know the premise of home-flipping shows: An investor buys a veritable dump and then, with the help of a team of ready-and-willing contractors and landscapers, transforms it into the best-looking home on the block. Next, that intrepid buyer turns around and sells it for a hefty profit. Sounds like a straightforward formula for financial success, right? Well, not quite. What makes for entertaining television doesn't always translate into a win beyond the high definition flat screen. The following are nine ways home-flipping shows mislead viewers. So, if you're considering turning this into your next career or even a side gig, you may want to separate fact from fiction first.

1. Tigh...

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Historically Low Inventory Creates Perfect Storm For People Wanting To Sell Their Home

Tue, Jan 23rd 2018 2:33 pm by Tiffany Hereda Buying

What you need to know:

According to’s recent Housing Shortage Report, the US is experiencing the worst inventory shortage in two decades. And while this presents a definite challenge for people looking to buy a home, it creates the perfect storm of opportunity for those wanting to sell. According to’s research, the housing shortage can be attributed to the baby boomer generation being unwilling to sell in the current market. In fact:

  • 72% of existing homeowners over the age of 55 feel their current home fits their needs
  • 85% of those baby boomers don’t plan to sell their home in the next 12 months

Boomers are keeping approximately 33 million properties of...

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Know This Before You Do Any Home Improvements

Mon, Jan 15th 2018 2:07 pm by Tiffany Hereda Informational

When you do any home improvement, you probably figure it's also going to improve the value of your home. And it probably will improve the value… but, probably not as much as it cost you. In other words, if you spend $1,000 (for example), it probably won't improve the value by $1,000 or more. Statistically speaking, it will probably only improve the value by a fraction of that amount. So, the question becomes… Is it even worth doing any home improvements!? Not to sound wishy-washy, but the answer is… Yes and no. It depends on a lot of factors. We'll touch on that more at the end of the article. But for now, let's just take a look at the top 7 home improvements, according to the 2017 cost v...

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4 Mistakes To Avoid The First Time You Buy or Sell A Home

Tue, Jan 9th 2018 6:21 am by Tiffany Hereda Informational

If it's your first time buying or selling real estate, you don't know what you don't know. There are tons of potential pitfalls and challenges along the way that it's hard to anticipate when you don't know what to expect. But luckily for you, most of the missteps taken by first time buyers and sellers are pretty universal, which means you can learn from their mistakes and avoid falling into the same traps. Here are four common real estate mistakes to avoid the first time you buy or sell a home:

1. Thinking you know the right price


The price of a home - whether you're buying or selling - is one of the most important components of a real estate transaction. But there's a lot ...

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Tax Reform & Housing: A Reference Guide

Fri, Jan 5th 2018 6:25 am by Tiffany Hereda Informational

Disclaimer: This guide is not meant to be a resource for tax advice but instead a resource for basic information concerning only certain aspects of the new tax code and how they may impact the real estate market. You should get tax advice from your accountant or tax preparer who will explain how the entire tax code will affect your personal return. This information comes immediately after the new tax code became law. Some of the information may be revised as the analysis of the new law evolves.

When the tax code was originally being overhauled by the House and the Senate, there were three major proposals being considered that would have substantially impacted the residential real estat...

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The Real Reason Home Prices are Increasing

Mon, Dec 4th 2017 1:10 pm by Tiffany Hereda Informational

There are many unsubstantiated theories as to why home values are continuing to increase. From those who are worried that lending standards are again becoming too lenient (data shows this is untrue), to those who are concerned that prices are again approaching boom peaks because of “irrational exuberance” (this is also untrue as prices are not at peak levels when they are adjusted for inflation), there seems to be no shortage of opinion.

However, the increase in prices is easily explained by the theory of supply & demand. Whenever there is a limited supply of an item that is in high demand, prices increase.

It is that simple. In real estate, it takes a six-month supply of existing sal...

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Mon, Nov 13th 2017 12:34 pm by Tiffany Hereda Selling

Every year at this time, many homeowners decide to wait until after the holidays to put their homes on the market for the first time, while others who already have their homes on the market decide to take them off until after the holidays.

Here are seven great reasons not to wait:

  • Relocation buyers are out there. Many companies are still hiring throughout the holidays and need their employees in their new positions as soon as possible.
  • Purchasers who are looking for homes during the holidays are serious buyers and are ready to buy now.
  • You can restrict the showings on your home to the times you want it shown. You will remain in control.
  • Homes show better when decorated for the ...

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Carolina Forest housing market is HOT

Wed, Oct 18th 2017 7:00 am by Tiffany Hereda Informational

The housing marketing in Carolina Forest is HOT right now.  Prices are rising not only in September but year over year.  The problem we have now is a lower inventory of homes on the market.  If you have been thinking about selling a home in Carolina Forest or the Grand Strand in general, now is the time!  Contact us for a free no obligation report on your homes value.  OR fill out this form.


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Should I Buy a Home Now? Or Wait Until Next Year?

Wed, Oct 4th 2017 1:35 pm by Tiffany Hereda Buying

Some Highlights:

  • The Cost of Waiting to Buy is defined as the additional funds it would take to buy a home if prices & interest rates were to increase over a period of time.
  • Freddie Mac predicts interest rates to rise to 4.4% by next year.
  • CoreLogic predicts home prices to appreciate by 5.0% over the next 12 months.
  • If you are ready and willing to buy your dream home, find out if you are able to!

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How to Get the Most Money from the Sale of Your Home

Tue, Sep 26th 2017 10:12 am by Tiffany Hereda Selling

Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive maximum value for your house? Here are two keys to ensure that you get the highest price possible.

  1. Price it a LITTLE LOW 

This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart below).

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By d...

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5 Reasons to Sell This Fall

Tue, Sep 19th 2017 9:31 am by Tiffany Hereda Buying

Here are five reasons listing your home for sale this fall makes sense.

1. Demand Is Strong

The latest Buyer Traffic Report from the National Association of Realtors (NAR) shows that buyer demand remains very strong throughout the vast majority of the country. These buyers are ready, willing, and able to purchase… and are in the market right now! More often than not, multiple buyers are competing with each other to buy a home.

Take advantage of the buyer activity currently in the market.

2. There Is Less Competition Now

Housing inventory is still under the 6-month supply that is needed for a normal housing market.

This means that, in the majority of the country, there are not enou...

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Study: FSBOs Don’t Save Real Estate Commission

Tue, Aug 29th 2017 9:49 am by Tiffany Hereda Selling

One of the main reasons why For Sale By Owners (FSBOs) don’t use a real estate agent is because they believe they will save the commission an agent charges for getting their house on the market and selling it. A new study by Collateral Analytics, however, reveals that FSBOs don’t actually save anything, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” (emphasis added)


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Why Is It Important to Use a Professional to Sell Your Home?

Tue, Aug 22nd 2017 9:40 am by Tiffany Hereda Selling

Hereda Team

When a homeowner decides to sell their house, they obviously want the best possible price for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the first step that “…44% of recent buyers took in the home buying process was to look online at properties for sale.

However, the report ...

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Homes Are Selling Quickly Nationwide

Tue, Aug 15th 2017 1:04 pm by Tiffany Hereda Selling

Now is the TIME TO LIST!  Housing demand from buyers is increasing while inventory is low and average days on market is dropping. 

The National Association of Realtors (NAR) recently released their latest Existing Home Sales Report, which revealed that homes were on the market for an average of 28 days in June. This is a slight increase from the 27 days reported in May, but down from 34 days reported a year ago.

54% of homes across the country were on the market for less than a month in June!

Among the 27 states with homes selling in 30 days or less are Washington, Utah, California, and Colorado. The map below was created using results from NAR’s Monthly Realtors Confidence Index Sur...

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Housing Inventory Hits 30-Year Low

Thu, Aug 10th 2017 5:30 am by Tiffany Hereda Informational

Spring is traditionally the busiest season for real estate. Buyers, experiencing cabin fever all winter, emerge like flowers through the snow in search of their dream home. Homeowners, in preparation for the increased demand, are enticed to list their house for sale and move on to the home that will better fit their needs.

New data from CoreLogic shows that even though buyers came out in force, as predicted, homeowners did not make the jump to list their home in the second quarter of this year. Frank Nothaft, Chief Economist for CoreLogic had this to say,

“The growth in sales is slowing down, and this is not due to lack of affordability, but rather a lack of inventory. As of Q2 2017, ...

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5 Financial Reasons to Buy a Home

Tue, Aug 1st 2017 10:30 am by Tiffany Hereda Buying

Homeownership is the American Dream and lucky for homebuyers, there are so many financial benefits to owning a home.  We have put together this chart of 5 reasons owning a home is also great for your wallet!

5 Financial Reasons to Buy a Home

CONTACT US TODAY to get started on your home search,  

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How much do you THINK your home is worth?

Tue, Jul 25th 2017 9:30 am by Tiffany Hereda Selling

How much do you think your home is worth?  A Fannie Mae ESR Group study showed that many people that had negative and low equity during the downturn, now UNDERESTIMATE how much their home is worth quite a bit!  

For example, home prices jumped 20% from 2012 to 2014 which reduced the amount of people that were underwater on their home from 21% down to 9% per CoreLogic's estimates.  However the Fannie Mae study showed that during that same time period the homeowners that believed they have negative equity in their home was reduced by only 3%, from 26% down to 23%.  That is a huge gap between reality and perception.  

Don't miss out on this amazing market we are seeing in the G...

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Tue, Jul 18th 2017 1:15 pm by Tiffany Hereda Buying

If you are able to buy a home, it is much better than renting.  Especially when you look at the chart below.  Prices are going fact, rental prices are rising so much that in 58% of housing markets in the U.S this year, it's actually going to be more affordable to buy rather than rent, according to a report by  

Their analysis has Horry County specifically noted as better to buy than rent.  With percentage of rent vs. income going up from 39.9% in 2015 to 45.1% in can see that our area is seeing dramatic increases in rental prices.  They are comparing this to less than 38% of income to make a monthly house payment (assuming a 3 percent down payment a...

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Number of distressed properties down dramatically

Tue, Jun 27th 2017 6:35 am by Tiffany Hereda Informational

A few years ago we all remember how distressed properties were flooding the market - especially in the Grand Strand area as many people were letting go of investment and vacation properties.  We get calls every day from buyers looking for those steals on the ocean front but they just are not there anymore. if there are distressed properties, they usually sell fast or are not at the discounted prices that people expect.  Here is a chart to show how much the inventory on distressed properties has dropped the past 5 years.  

For our market in general, inventory is down year to date about 5% on residential and 10% on condos. With that prices are also up over 8% on residential and over 6% o...

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