Posts


Listing a Home in the Digital Era

Fri, Nov 14th 2014 11:27 am by Tiffany Hereda Selling

Digital Marketing Plan for Listing

The Importance of a Digital Marketing Plan When Listing Your Home. 

Did you know that 90% of homebuyers searched online during their home buying process?  The new consumer does their homework ahead of time before turning to a professional to assist them in purchasing a home.  In real estate today, 52% of homebuyers turn to the web to START their search!  This is especially important in the Myrtle Beach Area Market.  We cannot stress the importance of ensuring that you have a strong digital marketing plan when listing your home.   

1)   Website presence - Real estate related searches on Google.com have grown 253% over the past 4 years.  If your home is not on the web or not marketed co...



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Steps to Winterize your Home

Mon, Oct 27th 2014 4:29 pm by Tiffany Hereda Informational

Winterizing your home 

Prepare Your Home for the Cold Season

 

It’s fall and that means it’s time to get your home ready for the upcoming cold weather.  Check out these tips from PILLARTOPOST Home Inspectors for ideas on how to keep your home more comfortable and efficient this winter.

Seal Drafts: Seal holes, cracks and openings in your home to stop the flow of heat through the walls and ceiling.

Keep Your Pipes Pumping: Pay less for hot water by insulating pipes.  This will also decrease the chance of pipes freezing.

Clean Those Gutters: Once the leaves fall, remove them and other debris from your homes gutters so that rain, melting snow and ice can drain properly.

Bundle Up: If you have a tank sty...



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10 Steps to Homeownership

Wed, Oct 8th 2014 4:35 pm by Tiffany Hereda Buying

10 Steps to Homeownership

We recently came across these points from the SC Realtors Association and wanted to share as we thought this gives a good idea of the home buying process in a nutshell. 

 

  1. Are you ready? - In addition to a down payment you also need cash for closing costs.  Find out how much you have and how much you will need.  Several loan programs help with these costs. 
  2. Hire a Realtor – Be sure you are working with a true professional, make sure your agent is a Realtor®.
  3. Get loan pre-approval – The real issue with real estate financing is not getting a loan, but to get the loan that is right for you.  Meet with lenders to find out how much you can afford and find out which programs are availab...


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To List or NOT to List with a Discount Agent

Fri, Oct 3rd 2014 7:52 am by Tiffany Hereda Selling

DiscountAgent    

In recent years we have seen a trend of “discount brokers”.  You may have come across this as you are interviewing agents for the job of listing your home and wonder why there is a difference in commission rates?

When a Realtor lists your home they usually charge a specific commission rate.  Lets say for example, 6%.  Out of this commission, they typically offer half to the selling agent (in our example, 3%) to bring a buyer and keep the other half for themselves.  There are agents out there that in order to get business, cut their side of the commission and offer you, for example, a 4.5% commission rate.  This sounds good right? Or is the old saying “you get what you pay...



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Determining a list price for your home

Tue, Sep 23rd 2014 12:55 pm by Tiffany Hereda Selling

Determining a List Price

We get asked our opinion of price quite often.  However, the answer to what you should list your home for is not necessarily black and white.  Many factors play a role.  For example:

How soon do you have to move?  Most likely to get your home sold quickly you will need to price it under current comparable homes that are on the market.  People will be looking at yours and those listed around your home.  If another house has similar features and is priced less, which one do you think they will chose?  Also, take a look at what comparable homes sold for in your community and what is the average days on market for them.  For example, if you want to get 400k for your home but the averag...



What is a condotel?

Wed, Sep 10th 2014 12:29 pm by Tiffany Hereda Buying

what is a condotel

What is a condotel?

In searching for a vacation home or investment property you may have come across the term “condotel”. You probably found yourself wondering what this means.  In short, a condotel is a condo building that is operated like a hotel with front desk, cleaning service, etc.  This can be a wonderful option for you but you need to consider the pros and cons. 

 

Here are the pros:

  1. Rental income potential – On average condotels have high rental income potential.  Before you buy, be sure to ask what their annual occupancy rate is for the unit you are interested in. 
  2. Great vacation home – Usually a condotel has the amenities you want when you are on vacation.
  3. Potential p...


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7 Steps to buying a vacation home

Wed, Sep 3rd 2014 9:45 am by Tiffany Hereda Buying

Buying a vacation home can seem like a daunting process.  Good news, it doesn't have to be!  Start with these simple 7 steps and you are on your way to making your second home dreams a reality! 

Determine if this will be a rental or private vacation home? – Before you begin your search, decide what your goals are.  Are you planning to use this as a rental or simply a second home for your family?  If you plan to rent out your place, during your home search you need to consider things such as location, rental history of a property, rental company options, taxes, insurance, etc.

Secure financing – Depending on the location, type of property and your personal history, you need to get mo...



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