Realtor VS. For Sale By Owner

Wed, Nov 11th 2015 4:15 pm by Tiffany Hereda Selling

Realtor VS For Sale By Owner

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How to Declutter Your Home to Get it SOLD Fast

Wed, Oct 7th 2015 10:36 am by Tiffany Hereda Selling

We are asked all the time "How can you get my home sold fast and for more money?"  While we as Realtors play an important role in this, you as the homeowner need to do your part to prepare your home for sale.  We have put together the infographic below on the important items you we suggest you address.

How to Declutter Your Home


Tue, Sep 15th 2015 9:55 am by Tiffany Hereda Investing
Should I invest in this beach condo 



Here in the Myrtle Beach area there are a ton of experienced and novice investors that purchase in the many oceanfront condo buildings in the Grand Strand.  Every day we get calls from people looking to break into the property investment business.  The problem is, with so many options here, it can become an overwhelming and confusing process.  We put together some basics to help you get organized and reach your investment goals.


First, answer this, do you intend to actively manage the property or hire someone else?  If you intend to manage it, it’s smart not to buy one too far away from you.  There are many rental management options in the...

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Moving Checklist

Tue, Aug 25th 2015 10:04 am by Tiffany Hereda Moving

Tips for a Stress Free Move

Congratulations! You have found the perfect place, and now your countdown to Moving Day begins. Moving is never easy, but having a checklist can help make that process easier.   Our goal is to make this process as stress free as possible for you so we’ve put together some tips on what to take care of in the two months leading up to Moving Day. 

Two Months Before Moving Day:

  • Keep, donate, and let go. Sort through items room-by-room and decided what you should keep, what items to donate, and what you can get rid of. Think about items that may require extra attention or special arrangements to move, such as a piano.
  • Keeping it together. Put together a folder or binder to hel...

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Should You Get A Pre Home Inspection?

Wed, Jul 22nd 2015 2:10 pm by Tiffany Hereda Selling



The dreadful home inspection…No matter how new your home is or how well you have maintained it, it seems like there is always something that comes up in that inspection report.  And we have all heard of the sales that fall through after inspections are done.  So should you get your home inspected before putting it on the market?  Here are 3 options to consider:


Option 1 – Pay for a pre-inspection before putting your home on the market


Sometimes it can pay off to have a pre-inspection done.  (Home inspections typically cost $350-$500).  Here are some reasons why:


  • It sets your home apart from others on the market – your agent can tout the fact that you have a clean ho...

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Vacation 101 - What is SPF?

Thu, Jun 18th 2015 10:30 am by Tiffany Hereda Informational


It is officially the start of summer and the beaches here in Myrtle Beach are filling up!  We want to make sure your vacation is amazing and an important part of that is bringing (and wearing!) the right sun protection.  I think we have all had that vacation where we get burned the first day – which pretty much ruins your trip.  Here are a few facts about sunscreen and tips to help ensure you enjoy your time at the beach.


DID YOU KNOW? SPF 30 is NOT twice as good as SPF 15.  SPF blocks approximately 93% of UVB rays where as SPF 30 blocks 97% and SPF 45 blocks about 98%.  So really, SPF 30 sunscreen only gives you 4% more protection than SPF 15.


SPF stands for Sun Protection Fa...

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Owner Financing

Mon, May 18th 2015 9:42 am by Tiffany Hereda Selling

Has your property been sitting on the market and you are looking for a way to get it sold?  Offering owner financing is one way to stand out from the competition and sell a property that otherwise might not (or at least not for the price you are asking). But before going this route, you need to do your homework on the pros and cons.  Here are a few to consider:


  • Larger buyer pool - By offering owner financing, you open the door for more interested buyers.  If your home has been on the market for a while – this could help generate the buyer you have been waiting for. 
  • Higher sales price – Because you are offering owner financing, you will have the upper hand and can command a...

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8 Biggest Home Buying Mistakes

Sat, Apr 11th 2015 12:12 pm by Tiffany Hereda Buying


Buying a home can be a daunting experience...but it doesn't have to be!  If you avoid these top 8 home buying mistakes, you will be on your way to your new home.  

  • Mistake #1: Failing to have a plan
  • Mistake #2: Thinking “I can’t afford a home”
  • Mistake #3: Not selecting the right real estate agent
  • Mistake #4: Failing to get pre-qualified or pre-approved for a mortgage
  • Mistake #5: Not shopping for the best loan program
  • Mistake #6: Failing to obtain a home inspection from a qualified inspector
  • Mistake #7: Not knowing your rights and obligations
  • Mistake #8: Failing to make your own inspection

Continue reading for more information on these mistakes and tips to avoid them...


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How to get TOP DOLLAR for your property

Wed, Mar 4th 2015 1:30 pm by Tiffany Hereda Selling

How to get top dollar for your property

Did you know that the best chance for selling your property is within the first few weeks of being on the market? Studies show that the longer a property stays on the market, the less financial return the seller will net. 

There are 5 main factors to achieving your goal of getting top dollar for your property....

Factor 1: Pricing

It is very important to price your property at a competitive market value right when you list it. The market is so competitive that even over-pricing by a few thousand dollars could mean that your house will not sell. 

An overpriced home:

  • Lowers agent’s interest and number of showings
  • Reduces the number of qualified buyers
  • Minimizes the number of o...

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HOW TO Prepare Your Home For Sale

Fri, Jan 23rd 2015 12:11 pm by Tiffany Hereda Selling

How to prepare your home for sale  

Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer (CLICK HERE to review the Hereda Team marketing difference).  But the appearance and overall condition of your home contributes to a buyer's crucial first impressions. Appearance and condition apply to the outside of the home as well as the inside.


First, lets discuss curb appeal.  Here is your homework: Stand across the street from your house and review its “curb appeal.”  If you were a homebuyer pulling up to your home, what would you think?  Does it make you want to take the next step and go inside?  If someone drove by and saw your For Sale sign would th...

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7 Steps to Save a Down Payment for a Home

Mon, Jan 12th 2015 10:34 am by Tiffany Hereda Buying

Steps to saving for a home

So you have decided to buy a house, second home or investment property but do you have enough money saved for a down payment? 

Here are 7 steps to saving up so you can make your property goals a reality. 


1)   First determine how much you need to save.  This depends on the purchase price of the property and the percentage of the down payment.  Most lenders require anywhere from 5% to 20% of the purchase price depending on the type of loan.  The goal is to put 20% down so you don’t have to pay Private Mortgage Insurance (PMI).  So let’s say your plan is to purchase a $200,000 (National median home price) home and put 10% down (average down payment), you would need to save up $20,000...

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Tiff's homemade butternut squash ravioli recipe

Wed, Dec 31st 2014 1:27 pm by Tiffany Hereda Recipes

Tiffs Butternut Squash Ravioli Recipe

Ever wanted to make your own ravioli?  Here is a step by step guide to the perfect butternut squash ravioli.

Nothing is better than homemade, especially when it comes to pasta. This is the best butternut squash ravioli with sage brown butter sauce recipe. From the puree to the pasta, this recipe has everything made from scratch. Have fun making it and enjoy!

Click here to view the Recipe

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Holiday Safety Tips

Mon, Dec 1st 2014 4:05 pm by Tiffany Hereda Informational

Holiday Safety Tips  

It’s that time of year again!  We are all getting excited for the holidays…but did you know that 45% of home fires start with candles?  Or that on average 260 home fires begin with Christmas trees each year resulting in 12 deaths, 24 injuries and $16.4 million in property damage?  And roughly 5,800 people per year are treated in hospital emergency rooms for falls associated with holiday decorations! 

The Hereda Team at Berkshire Hathway Home Services wants to ensure you have a fun and SAFE holiday season.  So we have put together these holiday safety tips:

Artificial trees

  • If you buy an artificial tree make sure that the product specifies that it is fire resistant.

Fresh tre...

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Listing a Home in the Digital Era

Fri, Nov 14th 2014 11:27 am by Tiffany Hereda Selling

Digital Marketing Plan for Listing

The Importance of a Digital Marketing Plan When Listing Your Home. 

Did you know that 90% of homebuyers searched online during their home buying process?  The new consumer does their homework ahead of time before turning to a professional to assist them in purchasing a home.  In real estate today, 52% of homebuyers turn to the web to START their search!  This is especially important in the Myrtle Beach Area Market.  We cannot stress the importance of ensuring that you have a strong digital marketing plan when listing your home.   

1)   Website presence - Real estate related searches on have grown 253% over the past 4 years.  If your home is not on the web or not marketed co...

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Steps to Winterize your Home

Mon, Oct 27th 2014 4:29 pm by Tiffany Hereda Informational

Winterizing your home 

Prepare Your Home for the Cold Season


It’s fall and that means it’s time to get your home ready for the upcoming cold weather.  Check out these tips from PILLARTOPOST Home Inspectors for ideas on how to keep your home more comfortable and efficient this winter.

Seal Drafts: Seal holes, cracks and openings in your home to stop the flow of heat through the walls and ceiling.

Keep Your Pipes Pumping: Pay less for hot water by insulating pipes.  This will also decrease the chance of pipes freezing.

Clean Those Gutters: Once the leaves fall, remove them and other debris from your homes gutters so that rain, melting snow and ice can drain properly.

Bundle Up: If you have a tank sty...

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10 Steps to Homeownership

Wed, Oct 8th 2014 4:35 pm by Tiffany Hereda Buying

10 Steps to Homeownership

We recently came across these points from the SC Realtors Association and wanted to share as we thought this gives a good idea of the home buying process in a nutshell. 


  1. Are you ready? - In addition to a down payment you also need cash for closing costs.  Find out how much you have and how much you will need.  Several loan programs help with these costs. 
  2. Hire a Realtor – Be sure you are working with a true professional, make sure your agent is a Realtor®.
  3. Get loan pre-approval – The real issue with real estate financing is not getting a loan, but to get the loan that is right for you.  Meet with lenders to find out how much you can afford and find out which programs are availab...

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To List or NOT to List with a Discount Agent

Fri, Oct 3rd 2014 7:52 am by Tiffany Hereda Selling


In recent years we have seen a trend of “discount brokers”.  You may have come across this as you are interviewing agents for the job of listing your home and wonder why there is a difference in commission rates?

When a Realtor lists your home they usually charge a specific commission rate.  Lets say for example, 6%.  Out of this commission, they typically offer half to the selling agent (in our example, 3%) to bring a buyer and keep the other half for themselves.  There are agents out there that in order to get business, cut their side of the commission and offer you, for example, a 4.5% commission rate.  This sounds good right? Or is the old saying “you get what you pay...

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Determining a list price for your home

Tue, Sep 23rd 2014 12:55 pm by Tiffany Hereda Selling

Determining a List Price

We get asked our opinion of price quite often.  However, the answer to what you should list your home for is not necessarily black and white.  Many factors play a role.  For example:

How soon do you have to move?  Most likely to get your home sold quickly you will need to price it under current comparable homes that are on the market.  People will be looking at yours and those listed around your home.  If another house has similar features and is priced less, which one do you think they will chose?  Also, take a look at what comparable homes sold for in your community and what is the average days on market for them.  For example, if you want to get 400k for your home but the averag...

What is a condotel?

Wed, Sep 10th 2014 12:29 pm by Tiffany Hereda Buying

what is a condotel

What is a condotel?

In searching for a vacation home or investment property you may have come across the term “condotel”. You probably found yourself wondering what this means.  In short, a condotel is a condo building that is operated like a hotel with front desk, cleaning service, etc.  This can be a wonderful option for you but you need to consider the pros and cons. 


Here are the pros:

  1. Rental income potential – On average condotels have high rental income potential.  Before you buy, be sure to ask what their annual occupancy rate is for the unit you are interested in. 
  2. Great vacation home – Usually a condotel has the amenities you want when you are on vacation.
  3. Potential p...

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7 Steps to buying a vacation home

Wed, Sep 3rd 2014 9:45 am by Tiffany Hereda Buying

Buying a vacation home can seem like a daunting process.  Good news, it doesn't have to be!  Start with these simple 7 steps and you are on your way to making your second home dreams a reality! 

Determine if this will be a rental or private vacation home? – Before you begin your search, decide what your goals are.  Are you planning to use this as a rental or simply a second home for your family?  If you plan to rent out your place, during your home search you need to consider things such as location, rental history of a property, rental company options, taxes, insurance, etc.

Secure financing – Depending on the location, type of property and your personal history, you need to get mo...

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